From:  Bogomil Shopov <shopov.bogomil@gmail.com>
Date:  07 Dec 2012 17:05:20 Hong Kong Time
Newsgroup:  news.mozilla.org/mozilla.marketing
Subject:  

Re: Is there anything I can help you with?

NNTP-Posting-Host:  63.245.216.66

A really simple task system can be a good idea actually.

On 6 December 2012 23:24, David Boswell  wrote:
> FWIW, I think there are a lot of contribution opportunities around marketing now, but we could do a better job of being explicit about what those are.
>
> Jess and I were just talking about this earlier today and it could be a good project for some people to audit what's going on and update the Marketing Guide.
>
> https://wiki.mozilla.org/MarketingGuide
>
> David
>
>
>
>
>
>
>>________________________________
>> From: Robin Monks 
>>To: Patrick Finch 
>>Cc: Bogomil Shopov ; marketing 
>>Sent: Thursday, December 6, 2012 11:59 AM
>>Subject: Re: Is there anything I can help you with?
>>
>>> "What do you expect to see in 2013?"
>>>
>>> Some simple thoughts to get you started:
>>>
>>>
>>> -what do you think Google will announce in 2013?
>>
>>
>>Google will likely begin to press service options further and begin
>>genuinely competing with AWS/Rackspace.
>>
>>
>>>  Do you think the Chromebook will get users?  Chrome's market share
>>> recently stopped growing.  Why do you think that is?
>>>
>>
>>Chrome's market-share stopped growing because of vendor lock-in. People who
>>buy into Windows 8 RT will be using IE, Apple users now have more reason to
>>stick with Safari because of vendor lock-in around iCloud, iOS shackles any
>>web browser apps to always be slower than mobile Safari, etc. Companies who
>>make devices will continue to limit and hinder user choice as much as they
>>can before they hit backlash.
>>
>>If you want to ensure they'll be a place in the future for Firefox or
>>Chrome, you fight vendor lock-in, "app stores", secure boot and DRM.
>>Otherwise there will be no third-party browser market in the main-stream.
>>
>>
>>>
>>> -Do you think Tizen or Jolla or BB10 will be a success?  Why?
>>>
>>
>>Should I care? o.O
>>
>>
>>>
>>> -Are people going to buy Windows 8?  Windows Phone?
>>>
>>
>>Windows 8 is a solid OS, Windows Phone is a runny-nosed child in the mobile
>>world.
>>
>>
>>>
>>> -Do you see people giving up desktops for tablets?
>>>
>>
>>There are too many things that you still can't do well on a tablet, and
>>although tablets will grow to the point that having a tablet, a pc and a
>>internet TV together will become common. Whoever can unify that tri-fold
>>experience first will lead the market.
>>
>>
>>>
>>> -What would be top on your list for additional Social API providers?
>>>
>>
>>Wanting to see some real effort put into making Unhosted replacements for
>>Facebook, Twitter and Flickr that can be responsive, multi-platform, and
>>actually gain traction against corporate centralization. It'd be best to
>>attack a not-current-dominated market. eBook platform, music store and a
>>replacement for the aging flickr come to mind.
>>
>>
>>>
>>>
>>> Any interesting data points (numbers, facts) that you've noticed in the
>>> mobile and desktop space will be very useful.
>>>
>>
>>Nothing jumps to mind.
>>
>>>
>>> Perhaps to introduce some discipline, your top 3 things for 2013 with the
>>> reason why you think it's important?
>>>
>>
>>2013 is likely going to be the year of the Gen 2 open source projects.
>>You'll see lots more pressure for incumbent open source projects now that
>>the model is more accepted from lighter and more agile teams using new
>>languages and processes. MySQL is feeling that heat right now (NoSQL,
>>forks, etc). Drupal, MyBB, etc are going to feel that from tools made with
>>CoffeeScript, NodeJS and Symphony (Drupal is trying to jump on board
>>Symphony but isn't fully embracing it, and I don't think they'll gain the
>>traction they could from an honest rewrite).
>>
>>2013 is also going to be another banner year in the area of privacy.
>>Governments in the EU and Arizona are already requiring people to always
>>carry ID, you have cities like London and Washington become horror-movie
>>style police states. Police are getting new powers not just to respond but
>>to constantly monitor and question without cause. This will be a year when
>>social activism tools are going to be in high demand,
>>the success of campaigns against SOPA, ACTA and UN internet control will
>>make people even bolder, and tools need to be made to leverage social
>>change. On the same note, Encryption and privacy are now going to be buzz
>>words people will be chasing. Privacy is one place Firefox could gain on
>>Chrome, if it were decided to.
>>
>>Lastly, this could be the year of indie, as more musicians, artists, game
>>makers, and developers continue to crowd-source and see the legacy markets
>>are too volatile. MPAA/RIAA are already anxious that more and more people
>>don't want or need them, and making tools to help people self-promote and
>>self-publish and sell their goods will also be paramount. Indie authors
>>really only have DRM-encumbered solutions for distribution right now, and
>>Musicians really just have the legacy providers and bandcamp (which has no
>>discovery UI). These will be key areas for disruption.
>>
>>Sorry to ramble, I'd love additional feedback on these points,
>>
>>/Robin
>>
>>
>>>
>>>
>>> Patrick
>>>
>>>
>>>
>>>
>>> On 12/6/2012 11:38 AM, Bogomil Shopov wrote:
>>>
>>>> Is there anything I can help you with?
>>>>
>>>>
>>> --
>>> Patrick Finch
>>> Director of Product Marketing Strategy, Mozilla
>>> Mobile: +46 768 444 833
>>> IM: patrick.finch@gmail.com
>>>
>>> ______________________________**_________________
>>> Interested in promoting Mozilla? Check out the Mozilla Community Marketing
>>> Guide: http://contribute.mozilla.org/**Marketing
>>> marketing@lists.mozilla.org
>>> https://lists.mozilla.org/**listinfo/marketing
>>>
>>
>>
>>
>>--
>>*R♂bin Monks *
>>President, Podhurl Inc. 
>>Drupal Association Individual Member
>>603.236.7357
>>
>>Live in such a way that those who know you but don't know God, will come to
>>know God because they know you.
>>_______________________________________________
>>Interested in promoting Mozilla? Check out the Mozilla Community Marketing Guide: http://contribute.mozilla.org/Marketing
>>marketing@lists.mozilla.org
>>https://lists.mozilla.org/listinfo/marketing
>>
>>
>>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community Marketing Guide: http://contribute.mozilla.org/Marketing
> marketing@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing



-- 
Bogomil "Bogo" Shopov
(Open) Web, Community and Technology Geek
Prague, Czech Republic

portfolio and blog: http://talkweb.eu
social: http://twitter.com/bogomep
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